Resources

  • View the complete project on 🔗 Kaggle
  • View the complete project on 🔗 Github

Introduction

To upskill myself with the tools and techniques of data analysis I took the 9 months long Google Data Analytics Certification all the while I was working a full time job. During the final stages of this certificate course , a capstone case study is a requirement.To fullfill this requirement I took up this interensting project on the data retreived from a fitness band that we routinely use these days. I did this project to brigabout ideas to enhance the marketing strategy for Bellabeat, a high-tech manufacturer of health-focused products, specially curated for women.

The aim was to Gain insight into how consumers are using a popular fitness smart-device. and use these insights to help guide future marketing strategies for Bellabeat products.

I completed the capstone project and hence the certification in late September 2022.

Working

Tools used:

Data cleaning and transfromation: Microsoft Excel and R programming language to-

  • Ensure the naming consistancy
  • Check and Remove duplicates
  • Make consistant date formats
  • Store time and date in different columns
    Data analysis and Visualisation : R programming language with use of Libraries such as
    Tidyverse,
    dplyr,
    janitor,
    ggplot2,
    lubridate and
    skimr

I utilised these to find out: audience that Bellabeat must target to enhnace their marketing response and the features that Bellabeat can include in their App and market to draw customer attention

Output

Few of the output visuals that I created

  • 1)Finding out the target audience according to the most active duration of the day
    1. Finding out the relation between nergy expenditure throughout the day and sleeplessness while in bed.